Start with Why: How Great Leaders Inspire Everyone to Take Action

$24.49 (as of 03/20/2019, 1:12:37 pm)

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Start with Why

Why are some people and organizations more innovative, more influential, and more profitable than others? Why perform a little command greater loyalty from customers and employees alike? Even a number of the successful, why are so few in a position to repeat their successes over and over again? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers would possibly have little in common, but they all began with why. Their natural ability initially why enabled them to inspire those around them and to reach remarkable things. In studying the leaders who've had the greatest influence on the earth, Simon Sinek came upon that they all think, act, and keep up a correspondence in the very same way-and it is the exact opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can also be built, movements can also be led, and people can also be inspired. And it all starts with WHY. Any organization can provide an explanation for what it does; some can provide an explanation for how they do it; but only a few can clearly articulate why. WHY isn't money or profit-those are all the time results. Why does your organization exist? Why does it do the things it does? Why do customers actually buy from one company or every other? Why are people loyal to a few leaders, but not others? Starting with WHY works in big business and small business, within the nonprofit world and in politics. Folks that start with WHY never manipulate, they inspire. And people follow them not because they've to; they follow because they wish to. Drawing on a variety of real-life stories, Sinek weaves together a clear vision of what it really takes to lead and inspire. This book is for somebody who wants to inspire others or who wants to find somebody to inspire them.

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